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FOR IMMEDIATE RELEASE
November 30, 2006
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Contact: Brenna O'Boyle
The Winning Pitch Public Relations
(408) 661-8730
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Children Spur Invention of Xtenex - The World's Ultimate Shoelace
The Lace that Stays in PlaceT immediately creates custom fitted slip-on shoes
Denver, Colo. - After Mike Gonzalez's children played in the snow, there'd be a problem when they tried to remove their snow boots.
"They couldn't get their boots off," said Gonzalez. "The cotton laces had swollen making it nearly impossible to remove their shoes."
So Gonzalez invented a solution to the problem --- Xtenex; an Index Tensioning Nexus.
The Ultimate ShoelaceT by Xtenex is comprised of laces with pre-tensioned elastic knots that control lace movement through a footwear's eyelets. When stretched, the knots
collapse for easy lace-up and adjustment. When tension is released, knots re-emerge to surround both sides of the eyelet securing a desired fit.
It differs from regular laces because it can customize footwear fit around personal comfort and performance needs. It stops lace migration which is a leading cause of
footwear pain, discomfort, numbness, foot fatigue and Diabetic concern. It allows custom fitting throughout the shoe instead of limiting adjustment to just an ankle tension.
Since Gonzalez's children started wearing dad's Ultimate Shoelaces, they haven't had to battle with the problem of swollen shoelaces or deal with the hassle of untied
shoelaces. They now just slip their shoes or boots on or off without tying or untying.
The Xtenex invention produces other unique features to the Ultimate Shoelaces that have made more than 200,000 people worldwide flock to his true no-tie, non-migrating
shoelaces.
Benefits:
- You adjust the laces only once and they will stay in place for life.
- Indexed lace tensioning nodules maintain a custom desired fit at each eyelet for a never binding perfect fit every time.
- Comfortably stabilizes footwear fit around the foot to reduce footwear slippage that can cause hot feet, blisters and foot fatigue.
- Shoes slip on and off with relative ease without affecting the lace placement.
- Enhances outsoles, insoles, arch supports and orthotics.
- Indexed tensioning allows enhanced stabilization for sport specific needs.
The Ultimate Shoelace by Xtenex is available in 21-inch, 30-inch and 40-inch sizes and 28 color options. Prices start at $6.95 on the Web and in retail stores.
Xtenex is a worldwide patented technology. Xtenex Corporation is based in Denver, Colo. Other similar company products include KnotyBoyT, ProKnotT, The Ultimate ShoelaceT
and Comfort Lace. For more information on other Xtenex products, go to www.Xtenex.com, www.TheUltimateShoelace.com or call (303) 989-9822.
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